Morris Langdon - Permanent Innovation. The Definitive Guide To The Principles, Innovation
[ Pobierz całość w formacie PDF ]
2
P e r m a n e n t I n n o v a t i o n
Praise for
Permanent Innovation
“Langdon in his very characteristic style details out what works and what doesn't
to make innovation happen. It deals with situations that large organizations
often encounter, road blocks to sustaining their innovativeness. He has dealt with
the contradictory nature of permanence and innovation with absolute clarity. It
is a must read for those in the business of enabling innovations in organizations.
It makes a good learning for those who would like to jump start their innovation
journey.”
Divakaran Mangalath
Chief Technology Officer
Wipro Technologies
“This book is a mandatory tool in making your mind clear about what is really
needed to achieve this famous ‘growth through innovation’ for your company.
After having read it, just do it ... no more excuses.”
Léopold Demiddeleer
Director of R&D and New Business Development
Solvay
“I’ve had the chance to review
Permanent Innovation
and I must admit that I
love it! Langdon is an engaging writer with a fine ability to clearly communicate
the notion of inventiveness and its realm.
Permanent Innovation
is simply a must
read book that has many ideas and resources to help us address some of the
challenges we will face in the future. Thank you for putting this effort together.”
Dr. Mohammed A. Alansari
Intellectual Assets Management
Saudi Aramco
“Langdon’s new book is itself an innovative contribution. It reshapes and
elucidates what it takes to support, develop, and sustain innovation at the
personal or enterprise level. This should be a foundation text for anyone in the
modern organization.”
Larry M. Starr, Ph.D.
Director, Organizational Dynamics Graduate Programs
Executive Director, Center for Organizational Dynamics
School of Arts and Sciences
University of Pennsylvania
“Amongst so many books about innovation, this is one of the best. It rests on
twenty years of practical experience by one of the leading practitioners in the
field. I was delighted to find the right mix of actionable information and deep
concepts, several of which are ground breaking. I consider Langdon Morris to
be a master.”
Pascal Baudry
President
WDHB Consulting Group
P e r m a n e n t I n n o v a t i o n
3
“
Permanent Innovation
presents an important and comprehensive approach to
understanding how the elusive phenomenon of innovation actually works.
Langdon has written for a wide audience of practitioners, not just academicians
debating the niceties of theoretical models. He provides a near encyclopedic
overview of the field, practical every day tips, and some truly new insights
regarding Innovation’s unique relation to product, category and strategy
development. A must read for anybody who takes innovation seriously.”
Michael Barry
Principal, Point Forward
Adjunct Professor, Stanford University School of Mechanical Engineering
“I enjoyed
Permanent Innovation
enormously. The conversational tone is just a
treat, and it succeeds in being powerfully authoritative in a pleasing, understated
way. The material is typical Morris: lots of very practical and practicable
observations and prescriptions written directly to the managing executive, all in a
way that gets the reader interested in experimenting. Morris’
experience facilitating (almost forcing) rapid change is reassuring,
demonstrating that it’s possible to grasp the crucial principles of change. The
book takes the reader from foundation principles of innovation and
organizational transformation to the contemporary battleground of the market.
Permanent Innovation is inspiring to read, and in a practical way.”
Robert Gregory
Director, Strategy
Xpress Data, Inc.
“Permanent Innovation sounded like an oxymoron to me when I first heard it.
But after reading Langdon Morris' extensive analysis of the
process
of
innovation along with illustrative examples from successful innovators like Dell,
Saturn, Apple Computer, and FedEx, I understand Langdon’s choice of the title.
His book is a pragmatic guide for designing and implementing a methodology
for continuous innovation so necessary to meet the challenges of exponential
change facing every organization today. Read it and you’ll understand how to
make innovation a permanent process in your workplace.”
Dave Davison
Venture Investor
“A powerful and practical book for executives who seek to understand the basic
principles and practices of innovation. Langdon Morris has the rare gift of being
both astute and practical. This book is a jewel because it points the direction to
where innovation is evolving – to more collaborative systems.”
Stu Winby
Founder and Executive Managing Partner
Sapience Group - Silicon Valley
4 P e r m a n e n t I n n o v a t i o n
Also by Langdon Morris
Managing the Evolving Corporation
The Knowledge Channel:
Corporate Strategies for the Internet
Fourth Generation R&D:
Managing Knowledge, Technology, and Innovation
(with William L. Miller)
The War for America
Beyond Earth:
The Future of Humans in Space
(co-author and co-editor)
P e r m a n e n t I n n o v a t i o n
5
Download Edition
August 2006
Permanent Innovation
The Definitive Guide to the Principles, Strategies, and Methods of
Successful Innovators
Langdon Morris
Preface by Hartmut Esslinger
Langdon Morris is a co-founder and principal of InnovationLabs LLC and
Senior Practice Scholar at the Ackoff Center of the University of
Pennsylvania and Senior Fellow of the Economic Opportunities Program of
the Aspen Institute.
© 2006 Langdon Morris. All rights reserved.
[ Pobierz całość w formacie PDF ]